USE WRITING TO PROMOTE YOUR BUSINESS AND CAREER

Over the years, I have seen quite a number of people who thought they could never write become published writers. When I hear some people talk passionately about a subject, I usually suggest they write a book about it.

The responses I get go like these.

“I can’t write!”

“Why do you think so?” I would ask.

“I don’t know.”

“I just can’t write.”

“I don’t know how.”

“I had never thought about it.”

With a little encouragement and consistent coaching, some of these people are already published writers, and they are excited about it because of the gains.

If you are reading this article online, then you may already know that writing has become a major tool to promote and sell products and services worldwide. Many are already taking advantage of this very effective marketing strategy, enjoying wide exposure and making great sales.

Writing remains one of the most effective means of communication and a cost-effective way to publicize and sell your business. Almost everything costs money these days and that includes writing. Organizations pay writers large sums to write business and project profiles, advertorials, announcements, etc. No one can promote your business better than you can. You will be saving a considerable sum of money, writing, to promote what you do, in your own words.

You don't have to be a licensed writer to promote your products or services. All you need is the interest, a readiness to write, laced with some resolve and a splash of creativity.

I am very passionate about sharing knowledge and I don’t like to see people say valuable things that are not being recorded for others to learn.

Writing is simply putting words or thoughts down on paper or a computer. The same way you will talk about your business to a potential client is the same way you write. Just write as if you are talking to someone or save your words on an audio or video recorder, then write out.

Write about your business and all that is associated with it; the problems your business addresses and how you or your product can help with solutions. You can publish your writings as articles in newspapers and magazines and as a book or pamphlet. You can also submit your work to online sites. All these can offer unlimited free marketing opportunities, widen your reach and enhance your credibility.

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What is the nature of your business?     

What problem is it packaged to solve?

Why do you think people need it?

What solution is it offering?

How is it used?

Write down everything you think your customers will find
useful. Write about other topics and issues of interest that relates to your product or service. For example, if you are into pharmaceuticals, you can write articles or books on healthy living and drug misuse.

If you deal in shoes, write about how people can take care of their feet and shoes.

If you are a teacher, share your experiences of teaching. Write down tips and skills you have acquired that has helped you become a good teacher.

If you are a pediatrician, you can focus on issues that relates to children. Write a book or article showing parents simple steps to prevent childhood diseases.

If you are a nurse, write a book about the challenges of care giving or share tips on how to juggle night duties and family life. You can also address the temperament of some nurses and the effect it has on patients.

I can go on and on suggesting writing ideas for every profession on earth.

When you write about your business and career, apart from making a name and money, you are sharing something valuable and recording it for posterity. You can never tell the places your work will get to or the lives it will touch.

Therefore, write about the results your business has achieved. How effective your product is or how satisfactory your services are. Share testimonies of happy clients. Interview your clients and write out their stories. Testimonials have proved very effective in marketing.

You can also write about your personal experiences. How you started the business or career, the challenges you faced and how you overcame them. This information will be useful to others who are interested in the same profession. Through this, you can become a coach in your field, teaching others how to avoid some of the mistakes you made. Before you know it, you will start getting mails from people asking you for business advice and inviting you to come and speak in some conferences.

If you don’t market yourself or your products and services, who will?

If you can’t write but need to, share your thoughts and ideas with a ghostwriter, who will write the book, with your name on it.

Grace Olumayowa Aideloje

©2012 PenParables

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